I've recently been talking to local businesses about our new 24 hour call answering service. Not surprisingly, I've heard a range of views on how useful such would be to different types of businesses.
One of the things that seems to sort out the leaders from the also-rans is their attitude to dealing with customer enquiries. Some businesses are using answering machines or voicemail to field calls when the phones aren't manned or out of hours. This is OK if you're good at picking up your messages and calling back, but it's well known that most people don't like talking to answering machines and as many as 8 out of 10 new callers will not leave a message. Missed opportunities ? Could be !
When I put this point to one company I spoke to, I was shocked by the response: "If they're serious, they'll call back". My bet is they won't - they'll go to one of the competitors who knows how to look after their customers better.
Are you looking after your customers ?
Find out more at www.virtual-receptionist-services.org.uk